Screen Revolution

Web designers and developers have long struggled with having to design for many different devices, browsers and screen resolutions. A one-size-fits-all approach is one that many developers opt for (primarily because it’s easier to code) but which size is best?

According to W3Schools, a staggering 99% of visitors to their site are using a screen resolution of 1024×768 or higher. One can’t take this as a definitive percentage of all screen resolutions across the Internet because the W3Schools site targets a particular demographic – namely those interested in web trends and analysis, but the figure is still very high all the same.

Another site which perhaps gives us a more accurate figure is StatCounter, a Visitor Analysis package that webmasters can install to track visitor activity to their website. The package is very similar to the ubiquitous Google Analytics software, but differs in one important detail; StatCounter provide global statistics reports where trends can be tracked over a period of time.  The reports are assembled from over 15 billion global hits to more than 3 million websites covering a multitude of interests, so we can be sure these figures are likely to be closer to the mark.

StatCounter Global Stats Screen Resolution

From the report above we can see that 1024×768 and higher resolutions account for the vast majority of screen sizes. Assuming the dotted line represents some of the smaller sizes, we can determine that the percentage of 1024 and above to be somewhere in the region of 84%. Not as high as 99%, but exceptionally high nonetheless.

If current trends continue the figure is only going to get higher, so what does that mean for us designers and developers? Surprisingly, not a lot! Let us apply those figures to a real world example.

If you code your pages to a fixed width, say 960px which appears to be a very popular size in the developer community, you know for sure that at least 84% of your visitors are going to see the site exactly as you intended. Great! But what about the other 16%? If your site averages over 1000 visitors a month, you are alienating 160 of those people by forcing them to scroll horizontally in order to use your site. Horizontal scrolling is one of the few things guaranteed to annoy visitors of any website, so the width of your site is still as important today as it has always been. With the rise of Internet use on the increase in the developing world, it is likely to remain an issue for a long time to come.

If you’re not already, you should be looking at incorporating responsive design in your websites in order to make your visitor experience a good one for everybody, not just the majority!

Check out Web Designer Wall’s excellent Responsive Design in 3 Steps to get started.

Latest Magazines Sent Out

Thames Valley Adverts

Special editions of our Thames Valley and Hampshire Secretary titles have been sent out in the RG, SL, PO and SO postcode areas. Created in conjunction with Media West in Bristol, these magazines offer company executives and their staff important information on conference and meeting venues in their respective areas.

This work allows us to create adverts for big names in the hospitality industry such as Ramada and Hilton and is a fast expanding part of what we do.

The Disney Debacle…

Stone Roses Mickey Album

 

 

 

 

 

 

 

 

 

 

 

Screamadelica Mickey Album Cover

 

 

 

 

 

 

 

 

 

 

 

After seeing how Disney had plundered the Joy Division ‘Unknown Pleasures’ album cover  (see links here at creative review, and here at pitchforkmedia), we thought we’d see what might happen if they started on other classic albums… More to follow (when we get round to it)!

The latest addition to our team

 

New team member Louise Parker

Louise Parker joined us at the end of 2011 and has quickly become a valued member of our team. Louise completed a three year graphic design degree at Salford University in 2011 and graduated with first class honours. Having already produced outstanding work on a number of web and graphic design projects for us, we’re sure she’ll continue to bring a fresh perspective and a keen insight to our work. Oh, and without sounding sexist, she makes fabulous cakes that go down very well with everyone in the studio!

 

It’s the most wonderful time of the year…

Or so says Andy Williams. With the Phil Spector Christmas Album on constant rotation (still slightly more acceptable than Rock & Roll Christmas by Gary Glitter), we find ourselves getting a wee bit giddy about the forthcoming festivities. We hope all our clients awake on Christmas morning to find a pleasant surprise in their stockings. See you all in 2012…

Christmas Card by Design Community

In-house Photo Shoot

Dean lining up a shot of Dave Montana

We can lend our hand to many things – including setting up an in-house photo shoot. This pic shows Dean lining up a shot of Dave Montana (suitably attired in his Country & Western set-up).

Webcasting in Hamburg

Photo from our Webcast in HamburgWe’ve recently returned from a 4 day shoot in Hamburg, capturing presentations, case studies and discussions from an educational meeting. During a gap in the meeting, we worked on a 1 hour live (and interactive) webcast. This is the third webcast we’ve covered in the last 3 months and as always, getting the technical aspects 100% correct is the key to success. Now we’re back, we just need to get 3 days of presentations digitized, edited and uploaded!

The ‘C’ Word…

It’s that time of year again when we have to deal with… CHRISTMAS! For the past few months we’ve been designing and producing a few Christmas based magazines and adverts for one of our clients, promoting parties, events and festive jollies for hotels, restaurants and companies in the Thames Valley, London and Hampshire regions. With brands such as Loch Fyne, Carluccios, Bella Italia, Hilton Hotels and Pinewood Studios we have to be on the ball and make sure we hit our tight deadlines for production. Magazine design and production is always an intensive process so it’s good to know that now everything is printed we can relax (for a day or two).

And so, we’ve moved…!

We say farewell to our offices at The Deep Business Centre and hello to Cavewood Grange Farm. All building work is now nearing completion, giving us 12 self-contained office units, incorporating video production, 3 edit suites, sound studio, photography, media duplication, web department, design studio and much more.

While we work on our new website (which we know will take longer than we think), we’ll use this temporary site to let you know what’s happening. Feel free to give us a call (01430 421050) or come and visit our rustic retreat.