This particular client (A) likes to take a different approach to everything he does, and (B) is a master practitioner in neuro-linguistic training. With that in mind, we opted to do something rather different when it came to his website…
The first thing you see when you visit the site is a graphic representation of a brain with each page or section represented by a small graphic icon. There’s no text to tell you what to do (until you hover over an icon) and no text regarding the company or services. The idea is to shock the user by presenting something they weren’t expecting from a typical site and also to encourage the user to explore!
But what about SEO? Well, by using a rather nifty, smooth scrolling technique we have kept all the relevant information on the home page. Click on the cog or the person icon and you will see what we mean! You can navigate back to the brain using the small house shaped button at the end of each section OR by using an additional ‘pop-out’ website navigation bar on the left hand side.
In addition to the main site, we’ve also integrated a wordpress blog, client testimonials and social media links. All-in-all it’s been an interesting site to work on.!
To see the site in action, click here http://www.advance-forward.com/
Take a look at one of his motivational courses here http://www.advance-forward.com/mailer.php